Reported to the Board of Directors, orchestrated all bottom-line factors, including company vision, long-range strategic planning and corporate direction for this established, independent, full-service UK top 30 marketing communications agency group, encompassing a multi-channel offer, with 150 plus employees and based across three UK offices. Provided oversight on all aspects of sales management, service management and talent development. Drove the consistent articulation of the corporate message. Key contributor to the achievement of challenging business targets, oversaw P&L, cost management and budgeted plans. Built and led the senior to team, developed and nurtured talent and mentored individuals to achieve at the highest possible level.
♦ Created a more responsive and market-driven organisation resulting in increased sales by £1 million p.a.
♦ Substantially improved productivity to secure 19% compound annual growth in core income.
♦ Established strategic alliances with multi-channel customers such as Jaguar Land Rover, Club Med, Kwik Fit, Aga, Steinhoff (Bensons for Beds etc), Café Direct, Halfords, Yorkshire Water, Red Spotted Hanky, The Mailbox, Triumph Motorcycles, Arriva, and Vauxhall.
♦ Developed, introduced, and launched new income streams including e-CRM, Data Analysis, Film Production, Strategic Services, PR, Blended Content, CGI, DM, Social and Search, Agency inside and Retail Hub offers.
♦ Analysed and interpreted financial data to make critical business decisions and drive operational efficiency.
♦ Negotiated numerous profitable contracts with customers and suppliers.
♦ Achieved ‘likely to recommend’ and employee ‘satisfaction’ scores above 90%.
♦ Won numerous awards across differing business disciplines including Creative, PR and CRM.
♦ Successfully launched a customer-centric Cogent Way of working and best practice, to differentiate the Agency service offer, monitored through customer and employee surveys.