| Titre | Magic Shower Rooms |
| Agence | J. Walter Thompson Asia Pacific |
| Campagne | Magic Shower Rooms |
| Annonceur | Unilever |
| Marque | Lux |
| Mise en ligne | Septembre 2012 |
| Secteur d'activité | Gels douche, bains moussants |
| Synopsis | In ladies’ shower rooms across spas, clubs and gyms we sampled bottles of Lux Magic Spell. The walls and floors of all these shower rooms were covered with stickers made using special hydrochromic ink. Upon contact with water, the white ink disappeared to magically reveal beautiful trails of orchids.ors get to experience this inspired multi sensorial piece of Lux art. |
| Type de média | Ambient |
| Responsable de budget agence | Kryse Ynieto |
| Monteur | Jeremiah Marcelo |
| Producteur | Bettina Feng |
| Directeur artistique | David Haefflinger |
| Directeur de création associé | Karen Muck |
| Directeur de création | Juhi Kalia |
| Directeur de la création | Guan Hin Tay |
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