|Mise en ligne||Août 2003|
|Philosophie||We were targeting affluent people in their twenties, who are often judged on the decisions they make and the brands they buy. We needed to demonstrate that the Polo was the best decision they could make by showing that everyone could rely on it.|
|Problème||The segment the new VW Polo belongs to is possibly the most crowed, and definitely the biggest car sector in Hungary. The competision was improving, particularly Peugeot and Renault, and it was important for VW Polo to retain its position as the benchmark for quality in this sector|
|Type de média||Télévision|
|Directeur de création||Zoltán Simon|
|Concepteur / rédacteur||Zoltán Simon|
|Directeur artistique||Tibor Varga|
|Directeur de la photo||Gyula Pados|
|Maison de production||Filmpartners|
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