|Campagne||15 Years - McDonald's|
|Mise en ligne||Octobre 2003|
|Secteur d'activité||Chaînes de fast-food & de restaurants|
|Slogan||Dropping in for 15 years|
|Synopsis||With "Ducks the second film we were produced, we took this idea of irresistibility and showed it through the eyes of a duck family. The little ducklings are crossing the road for the first time and learning what is natural to expect and what not.|
|Problème||McDonalds is so much a part of the Hungarian families everyday life that going into McDonalds has become (almost) irresistible. McDonalds has gained families trust and it has become a point of reference. It is such a deeply rooted habit, that it is natural nowadays to even count on people to go into McDonalds, everytime they see the golden arches. So natural, that even nature itself had to take into account...|
|Type de média||Télévision|
|Directeur de création||Zoltán Simon|
|Concepteur / rédacteur||Zoltán Simon|
|Directeur artistique||Tibor Varga|
|Chef de groupe||Paul Criveanu|
|Directeur de la publicité||Phil Reed|
|Maison de production||Ovideo|
|Chef éclairagiste||Miquel Rosello|
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