Georg Jensen - "You Can Never Be Too Much You"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Suède

Awards

11299

Marque: Georg Jensen
Pays: Suède

Annonceur: Georg Jensen

Titre	You Can Never Be Too Much You
Agence	Forsman & Bodenfors Göteborg
Campagne	You Can Never Be Too Much You
Annonceur	Georg Jensen
Marque	Georg Jensen
Date de première diffusion/publication	2016 / 9
Secteur d'activité	Vêtements
Synopsis	In a series of vignettes, we meet some impressive women. “You’ll always be too much something for someone,” says the narrator. “Too ambitious.” Like top chef Dominique Crenn. “Too demanding.” Like film director Susanne Bier. “Too loud.” Like stand-up comedian Sarah Kendall. “Too strong.” Like boxer Celia Braekhus. “Too provocative.” Like Iranian motocross rider Behnaz Shafiei. But don’t apologise. Because the fact is, you can never be too much you. Georg Jensen makes jewellery for women with an edge.
Philosophie	The campaign, a product of creative agency Forsman & Bodenfors and award-winning director Lærke Herthoni, is not only an empowering perspective on female excellence, but also the manifest of a company influenced by great men and women alike. From the master silversmith Georg Jensen’s wife Laura and daughter Lise who were part of the early business to the countless legendary female designers such as Vivianna Torun Bülow-Hübe, Nina Koppel and Zaha Hadid who have collaborated with the design house throughout the years, Georg Jensen has a strong history of empowering winning women: ”In this campaign we celebrate five demanding, strong, provocative, loud and ambitious women, who don’t compromise about who they are”, ends Eva-Lotta Sjöstedt.
Type de média	Télévision & Cinéma
Longueur	94 seconds
Directeur artistique	Kim Cramer
Directeur artistique	Karina Ullensvang
Concepteur / rédacteur	Rikke Jacobsen
Chef de groupe	Viktoria Wallner
Chef de groupe	Jenni Fuleki
Producteur, agence	Magnus Kennhed
Artwork	Karin Nolmark
Artwork	Camilla Haggman
Directeur de la photo	Mattias Rudh
Réalisateur	Laerke Herthoni
Monteur	Peter Brandt
Maison de production	Folke film
Producteur exécutif	Joi Persson
Producteur	Morgan Röhl
Post production	Glassworks Amsterdam
Post production	The Talent Group
Musique	Seinabo Sey
Musique	Magnus Lidehall
Styling	Karin Smeds