| Titre | My favourite position is by your side |
| Brief | Today, you can date almost anyone, anywhere, anytime. Old-fashioned romance and long-term relationships are often portrayed as boring compared to the new world of swipes and unlimited exploration. This campaign does the exact opposite and celebrates the sexiness of commitment. |
| Agence | Marcel |
| Campagne | Commitment is sexy |
| Annonceur | Match.com |
| Marque | Match |
| Mise en ligne | Novembre 2019 |
| Secteur d'activité | Sites de communautés |
| Synopsis | Today, you can date almost anyone, anywhere, anytime. But sometimes with dating goes a lot of disappointment. In 2019, 45% of single women complain about the lack of commitment of other singles*.In this fast-dating-apps environment, a lot of singles are constantly tempted to date someone new. This leads to meaningless connections between people and unpleasant dating behaviors.On the other hand, many singles are still ready for a real story.Unfortunately, in recent years, modern dating often portrayed this great mindset as old-fashioned and boring in favor of swipes and unlimited exploration. When you’re listening to them, commitment may sound like a bad word.That’s why we have decided to do the exact opposite and celebrate the sexiness of commitment: hero the banal, the comfortable and the everyday – to elevate the tedious to an aspiration. Because deep down, in the long run, that’s what we’re all looking for.* TNS Kantar 2019. |
| Problème | Europe's leading dating services. |
| Type de média | Presse & publications |
| PDG | Pascal Nessim |
| PDG | Charles Georges-Picot |
| Responsable de la création | Anne de Maupeou |
| Directeur de la création | Valéry du Peloux |
| Directeur de la création | Youri Guerassimov |
| Equipe créative | Laura Aondio |
| Equipe créative | Francesca Vitello |
| Equipe créative | Virgile Lassalle |
| Associate Director | Sébastien Jauffret |
| Planneur stratégique | Leoda Esteve |
| Planneur stratégique | Alexandre Honoré |
| Responsable de budget agence | Angelo GIORDANO |
| Chef de groupe | Claire Sioufi |
| Chef de projet | Marine Borreil |
| Social Media Manager | Constance Bonardi |
| Producteur print | Suzanne PEREIRA DIAS |
| Producteur print | Nathalie TURMEL |
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