Abbie McLean
Freelance Senior Producer at Leo Burnett Group UK
London, Royaume-Uni
TitreBall Pit
Agence
Campagne McCafé
Annonceur McDonald's
Marque McDonald's
Date de première diffusion/publication
Secteur d'activité Chaînes de fast-food & de restaurants
Slogan Great tasting coffee, simple
Philosophie Created by Leo Burnett London, the humorous campaign shows McCafé coffee as having the same quality as exclusive coffee shops such as 100% freshly ground Arabica beans and organic milk, but without the superfluities that a customer doesn’t need, particularly when getting a grab and go coffee. The hero 30 second spot focuses on a range of pretentious coffee shop ‘frills’ such as a ball pit and an in-house DJ. Our leading character asks the barista for ‘just a latte’ and the viewer sees in the background various customers struggling with their surroundings; from a couple’s quiet conversation being drowned out by the DJ, to a suited customer trying to drink a cappuccino whilst being subjected to a vigorous massage. As the film continues, the main character looks disappointed at her extortionate £5.30 coffee. All of this stands in sharp contrast to the final scene, as our central character is seen in McDonald’s ordering a latte in a quick, fuss-free and simple way. The spots end with the strapline ‘Great tasting coffee, simple’.
Type de média Télévision
Longueur
Maison de production
Post production
Post-Production audio
Responsable de la création
Directeur associé
Business Director
Directeur de clientèle
Responsable de budget agence
Chef de groupe
Directeur de création
Creative Director, Copywriter
Producteur
Head of Marketing
Senior Brand Manager
Brand Manager
Campaign Assistant
Directeur artistique
Planner
Agence Média
Business Director
Communication Planner
Réalisateur
Post-Production audio
Post production

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