| Titre | Loctite Kintsuglue |
| Brief | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| Agence |
HeimatTBWA\
|
| Campagne |
Loctite Kintsuglue
|
| Annonceur |
Henkel
|
| Marque |
Loctite Kintsuglue (Adhesive Technologies)
|
| Mise en ligne | Novembre 2018 |
| Secteur d'activité | Produits d'entretien
|
| Synopsis | The concept as well as the product name were inspired by an old Japanese tradition. Kintsugi is the ancient technique of repairing broken porcelain with gold lacquer added to the glue. The philosophy behind Kintsugi is one that not only values the object, but also its imperfections, seeing them as something beautiful.By embracing this attitude, our new campaign motto was born: “It’s perfect”. In our TVC we are taking people onto a fast journey into a crazy, colorful world, celebrating the powers of our new product – and the fact that we get to keep the items that we love. |
| Problème | Loctite Kintsuglue is Henkel’s newest product innovation in the adhesive segment. Due to its flexible putty-like structure it can solve more problems than most glues: it repairs, reconstructs and protects items. Another particularity: unlike other adhesives, Loctite Kintsuglue does not blend in, the glued areas remain visible. |
| Type de média |
Télévision
|
| Directeur de création |
ricardo distefano
|
| Concepteur / rédacteur |
Julia Kaminski
|
| Directeur artistique |
Julius Winter
|
| Maison de production |
e+p commercial Filmproduktion GmbH
|
| Producteur, agence |
Meike Kornrumpf
|
| Responsable de la création |
Guido Heffels
|
| Responsable de la création |
Matthias Storath
|
| Directeur Général |
Maik Richter
|
| Directeur de clientèle |
Judith Schenk
|
| Senior Account Manager |
Kerstin Eva Bartos
|
| Producteur exécutif |
Burak Heplevent
|
| Producteur |
Anja Wimmer
|
| Assistant Producer |
Sarah Hennecke
|
| Post-production Producer |
Peter Jacoby
|
| Réalisateur |
Sojiro and Eri
|
| Directeur de la photo |
Senzo Ueno
|
| Musique |
Supreme Music
|
| Producteur musical |
Maximilian Olowinsky
|
| Producteur musical |
Felix Müller
|
| Sociéte de création sonore |
Nhb Studios
|
| Post production |
Pirates 'N Paradise Berlin GmbH
|
| 3D Artist |
Tatsuki Saito
|
| Grade |
Berkan Ustalar
|
| Monteur |
Andreas Bardét
|