Marc Van Buggenhout
Head of Moving Pictures at Prodigious Film
Bruxelles, Belgique
TitreLooking for a Heartbeat
Agence
Campagne Looking for a Heartbeat
Annonceur Reborn To Be Alive
Marque Reborn To Be Alive
Date de première diffusion/publication 2017 / 10
Secteur d'activité Associations caritatives, fondations, volontariat
Slogan Looking For A Heartbeat
Synopsis In this film, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, … none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation. Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late.
Philosophie In this film, a man who lives without a heart, Christophe, does an emotional appeal to all Belgians to become an organ donor. He goes on a deliberate quest for spectacular actions that would skyrocket the heart rate of any normal person. Cycling, drifting a fast car, flying, … none of this affects him anymore. The only thing that can bring back the sensation of a beating heart is an organ donation. Shortly before releasing this film, Christophe passed away. However, it was his wish to make this project happen, no matter what. Because there are thousands of people for whom help is not too late.
Problème Reborn to be Alive is a nonprofit organisation that stands for the promotion of organ donation and transplantation. Its campaigns are meant to spark discussion about the topic and bring it closer to the public. The ultimate goal of the organisation is to encourage people to register as an organ donor.
Type de média Médias sociaux
Longueur
Plus d'info http://reborntobealive.be
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Musique
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Post-Production audio
Creative Directors Dries De Wilde, Koenraad Lefever
Creative team Arnaud Bailly, Karel De Mulder
Accountmanager Caroline Ropsy
TVC producer Marc Van Buggenhout, Daan Feytongs
Director Gijs Polspoel
Director of photography Maximiliaan​​ Dierickx
Camera assistent Quinten​​ Prinsen
Sound ​Medhi​​ Charni ​​& ​​Maarten​ ​Moesen
Editor Vincent​​ Witvrouwen
Producer Els​​ Casier, Robbe​​ Demuynck
Entrant Company REBORN
Idea Creation DUVAL GUILLAUME
Production ROSES ARE BLUE

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