| Titre | TomTom Megaboard |
| Agence | TBWA\NEBOKO |
| Campagne | TomTom GO, the Democratization of Car Navigation |
| Annonceur | TomTom International BV |
| Marque | TomTom Go |
| Mise en ligne | Juillet 2006 |
| Secteur d'activité | Accessoires et services automobiles |
| Synopsis | SUMMARY TomTom GO was launched in a market dominated by complex, expensive, built-in car navigation systems. TomTom GO managed to position itself not just as another technical product, but as an easy, smart and accessible consumer solution, moving to take a 57% market share. The market shifted from built-in navigation systems for premium cars to a consumer solution for everyone on the move. TomTom GO has become a solution for daily life, embraced by many consumers. The European penetration of car navigation has doubled within two years. TomTom GO has established itself as the European market leader. |
| Type de média | Affiche / Panneau grand format |
| Directeur de création | Matthijs Slot |
| Directeur de création | Ernst van Rossen |
| Directeur artistique | Mischa Schreuder |
| Directeur artistique | Ramon Stalenhoef |
| Responsable de budget agence | Gert Jan Timmer |
| Responsable de budget agence | Corliz de Jongh |
| Responsable de budget agence | Danny van de Wetering |
| Directeur de la publicité | Alexander Ribbink |
| Directeur de la publicité | Stephan van Kruisselberge |
| Directeur de la publicité | Harmen Treep |
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