Ruben Impens
Directeur de la photo at CZAR.BE
Brussels, Belgique
TitreAccessibility is everything
Agence
Campagne Accessibility is everything
Annonceur Fonds Gehandicaptensport
Marque Fonds Gehandicaptensport
Date de première diffusion/publication
Secteur d'activité Clubs de sports, gym, thalasso, centres diététiques
Synopsis In The Netherlands are 5 million active athletes. 1,7 Million of them are disabled - or need extra support. For them it’s not an everyday thing to just go exercising. That’s the starting point for the project developed by TBWA\NEBOKO & Bonkers Amsterdam for Fonds Gehandicaptensport. In the commercial we see a disabled athlete who is being confronted with obstacles in a sports facility that is clearly not accessible for disabled. For him it takes a lot of effort to conquer all the obstacles and start exercising.
Philosophie In The Netherlands are 5 million active athletes. 1,7 Million of them are disabled - or need extra support. For them it’s not an everyday thing to just go exercising. That’s the starting point for the project developed by TBWA\NEBOKO & Bonkers Amsterdam for Fonds Gehandicaptensport. In the commercial we see a disabled athlete who is being confronted with obstacles in a sports facility that is clearly not accessible for disabled. For him it takes a lot of effort to conquer all the obstacles and start exercising. The main goal of the campaign is to create awareness. Besides that Fonds Gehandicaptensport asks for donation. The financial resources will be used for making sport facilities more accessible and organising more convenient transport and support for disabled athletes.
Type de média Télévision
Longueur
Director
Directeur de la création
Creative Director, Copywriter
Responsable de la création
Production agence
Producteur exécutif
Producteur
Directeur de la production
Réalisateur
Producteur délégué
Monteur
Post production
Musique
Production du son

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