Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, Allemagne
| Titre | Asics Gel Tv |
| Agence | Aimaq von Lobenstein |
| Campagne | Asics Gel Tv |
| Annonceur | ASICS Corporation |
| Marque | Asics |
| Mise en ligne | Juin 2005 |
| Secteur d'activité | Chaussures de sport |
| Synopsis | The aim is to create curiosity for the European launch of a new running shoe from the Japanese sports brand ASICS, targeting young consumers for the first time. The website has to explain the benefits of its unique GEL cushioning technology. The heart of the site is the viral film. A Japanese home shopping show featuring two hosts who offer "GEL", a strange, red, shock-absorbing substance and demonstrate its effects in an outrageous way. But as a real online shop, GEL.TV has more strange products to offer, other than the running shoe, including a special merchandising product section and interactive e-cards. |
| Type de média | Digital |
| Marché | Allemagne |
| Plus d'info | www.gel.tv/cannes/main.php |
| Directeur de création | Olaf Reys |
| Directeur de création | Oliver Frank |
| Directeur artistique | Danny Baarz |
| Concepteur / rédacteur | Matthias Storath |
| Designer | Christian Kirberg |
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