Pinacoteca Art Museum of São Paulo - "PinaTracks"

F/Nazca Saatchi & Saatchi Publicidade Ltda.

F/Nazca Saatchi & Saatchi Publicidade Ltda. São Paulo, Brésil

20574

Marque: Pinacoteca Art Museum of São Paulo
Pays: Brésil

Annonceur: Pinacoteca Art Museum of São Paulo

Titre	PinaTracks
Agence	F/Nazca Saatchi & Saatchi Publicidade Ltda.
Campagne	The São Paulo Pinacoteca
Annonceur	Pinacoteca Art Museum of São Paulo
Marque	Pinacoteca Art Museum of São Paulo
Date de première diffusion/publication	2018 / 1
Secteur d'activité	Musées & monuments
Philosophie	SAO PAULO – The São Paulo Pinacoteca─the oldest art museum in the city─launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro. In order to participate in the PinaTrilhos (in loose translation: PinaTracks), it's necessary to download the app (available for IOS and Android) and, inside the train, begin answering questions about the works. Those who get the right answer move on to a station closer to Pina_. A wrong answer will move the player one station further from the museum. For those who want to play with the family and friends, in the traditional way and at no cost, simply download the game board from the website pinatrilhos.com.br.
Type de média	Digital
Longueur	131 seconds
CCO	Fábio Fernandes
Directeur de création	Eduardo Lima
Directeur de création	Theo Rocha
Directeur de création	Marcelo Ribeiro
Head of Art	João Linneu
Creative	Rafael Beretta
Creative	Thiago Carvalho
Creative	Eduardo Lima
Creative	João Linneu
Creative	Marcelo Almeida
Motion Graphics	Gisele Oshiro
Motion Graphics	Estevão Puggina
Chef de groupe	Ricardo Forli
Chef de groupe	Andrea Almeida
Chef de groupe	Florencia Lear
Chef de groupe	Valéria Coutinho
Chef de groupe	Beatriz Altafini
Chef de groupe	Lívia Gdikian
Media	Maurício Almeida
Media	Fabiana Rodrigues
Media	Gabriela Vecchia
Planer	André Foresti
Planer	Gabriela Sanchez
Agency Producer	Giuliano Springhetti
Technology	Jefferson Russo
Technology	Marcelo Arteiro
Technology	Tiago Canzian
Director of Integrated Production	Juliana Hasegawa
Chef de projet	Bia Andreucci
Chef de projet	Beatriz Penino
Chef de projet	Vivian Mo
Chef de projet	Julia Martinussi
Sound House	Carbono
Voice Over	Romero Cavalcanti
Responsable client	Paulo Vicelli
Responsable client	Adriana Kunsch
Responsable client	Patricia Ewald
Responsable client	Ana Carolina Costa