help i can't sleep - "Balding"

twofifteenmccann

twofifteenmccann San Francisco, Etats-Unis

8395

Marque: help i can't sleep
Pays: Etats-Unis

Annonceur: Help Remedies

Titre	Balding
Agence	twofifteenmccann
Campagne	Dream Recommendations
Annonceur	Help Remedies
Marque	help i can't sleep
Date de première diffusion/publication	2011 / 3
Secteur d'activité	Médicaments
Philosophie	Dream 9: Specially formulated for persons suffering from age/masculinity worries.
Problème	Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself. Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Résultat	Working with production companies Tool of North America and Lifelong Friendship Society, agencytwofifteen developed nine different dream recommendation films that feature an array of funny and sometimes outlandish dream scenarios – anything from human sized puppies lamenting their lack of extra-marital affairs to a milkmaid who lives in a picture that hangs in a dermatologist’s waiting room – which vary in length from 30 seconds to 2 minutes. The dream recommendations are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Type de média	Film Web
Maison de production	Tool of North America
Maison de production	Human
Directeur de la création	Scott Duchon
Directeur de la création	John Patroulis
Directeur de création	Paul Caiozzo
Directeur de création	Nathan Frank
Directeur artistique	Paul Caiozzo
Directeur artistique	Nathan Frank
Concepteur / rédacteur	Paul Caiozzo
Concepteur / rédacteur	Nathan Frank
Producteur, agence	Mandie Bowe
Producteur, agence	Joyce Chen
Chef de groupe	Melissa Hill
Réalisateur	Geordie Stephens
Montage	Arcade Edit
Post production	LifelongFriendshipSociety
Effets spéciaux	LifelongFriendshipSociety