| Titre | Second Chances |
| Agence | Casanova McCann |
| Campagne | Second Chances |
| Annonceur | Donate Life California |
| Marque | Donate Life California |
| Mise en ligne | Avril 2019 |
| Secteur d'activité | Don de sang et d'organes |
| Synopsis | When you're a registered organ donor, the only sign is a tiny pink dot on the front of your driver’s license. During the Second Chances initiative, organ donors who were stopped by cops for minor traffic offences were let off - just this once - because the pink dot showed their willingness to save up to eight lives. It was an opportunity to bring the pink dot out of hiding and thank those who had registered while encouraging others to do the same. |
| Type de média | Etude de cas |
| Longueur | |
| Agency | Casanova McCann |
| Agency | MacLaren McCann Canada Inc. |
| Président | Ingrid Otero-Smart |
| Responsable de la création | Elias Weinstock |
| Directeur de la création | Marco Muñoz |
| Directeur de création | Fernando Poblette |
| Directeur de création associé | Fransisco Rojas |
| Senior Copywriter | Christian Mondragón |
| Concepteur / rédacteur | Kristen Scharf |
| Senior Art Director | Roman Gonzales |
| Director of Digital Operations | Jonathan Lackey |
| Content Creative | Eric Wang |
| Agency Director of Production | Humberto Rodriguez |
| Associate Producer | Caitlyn Thompson |
| Producteur, agence | Flor Castañeda |
| Business Affairs | Ann Davis |
| Chef de groupe | Anthony Chavez |
| Agency Production Assistant | Danielle Kehoe |
| Responsable de la création | Eric Silver |
| Directeur de la création | Nir Refuah |
| Chief Production Officer | Nathy Aviram |
| SVP Executive Producer | Dave Herman |
| Design Director | George Katz |
| Directeur de la photo | Eric Perini |
| Chief Communications Officer | Jeremy Miller |
| DIRECTOR OF COMMUNICATIONS STRATEGY | Rahel Rasu |
| Directeur de la communication | Bruce Stockler |
| Director of Technology | erik kroha |
| Director of User Experience | Peter Gallo |
| Executive Music Producer | Eric Johnson |
| Senior Music Producer | Dan Gross |
| Directeur de la création | Josh Stein |
| Producteur, agence | Olia Dallimore |
| Directeur de clientèle | Marissa Gladstone |
| SVP, Brand Development | Caroline Murphy |
| Maison de production | Circle Productions |
| Maison de production | Craft NY |
| Maison de production | D'Avant Garde Media |
| Maison de production | TruLove Post |
| Maison de production | 4K Productions |
| Music Prod Company | JSM Music |
| Montage | Saints Editorial |
| PDG | Jim Martin |
| Directeur des programmes | Megan MacNee |
| PDG | Brenda Brown |
| Responsable de la publicité (annonceur) | Paul Hirde Singh |
| Producteur exécutif | Karen Hennegan |
| Monteur | Ilysa Katsap |
| Réalisateur | Rob Turner |
| Réalisateur | Francisco Pugliese |
| Réalisateur | Nano Recondo |
| Post-production Producer | Liza Coretz |
| Son | Gonzalo Ugarteche |
| PDG | Aaron Bernakevitch |
| Son | Justin Ross |
| 1st AC | Phil Harrison |
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