Nathy Aviram
Agency Producer at TBWA
New York, Etats-Unis
TitreStand Tall for your Community in the Army National Guard - Flood
Agence
Campagne Hometown Heroes
Annonceur US Army National Guard
Marque US Army National Guard
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Philosophie In the battle to keep us safe, sometimes the frontlines are in our own backyards. The latest campaign from McCann New York for the US Army National Guard, 'Hometown Heroes', takes a cinematic approach to show prospective recruits that Soldiers in the National Guard have the opportunity to serve by fighting increasingly dangerous enemies here at home. The two spots, 'Fire' and 'Flood', open to look like a trailer for a new war movie or video game. It’s then revealed that, in fact, what we’re witnessing is a demonstration of the US Army National Guard at work. In Fire, we see soldiers battling the growing danger of a wildfire—saving families and protecting their community from danger. In Flood, the National Guard dramatically rescues a family trapped on their roof in the rain in the middle of a massive flood. The campaign features actual US Army National Guard Soldiers demonstrating the jobs they do while they simultaneously maintaining careers, families and even going to school. After decades of conflict overseas, many prospective recruits are looking for a different way to serve their country. McCann New York’s Hometown Heroes creatively shows them that they can make a difference and save lives in their own communities by joining the National Guard.
Type de média Film Web
Longueur
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