Colin Lamberton
ECD at Arnold, Amsterdam
Amsterdam, Royaume-Uni
TitreOur Yeti Is Legendary
Agence
Campagne Our Yeti Is Legendary
Annonceur Volkswagen
Marque Skoda
Date de première diffusion/publication
Secteur d'activité Voitures
Philosophie Creative idea explanation: As a last minute addition to our Yeti vs Yeti campaign, we were tasked with creating an ad pitting the ŠKODA Yeti against the mythical Yeti. It was 4 x 4 vs Fur x Fur. Yet while we had no money for production, we did have an iphone. Mimicking amateur ‘yeti sighting’ footage, we created a unique ad for an automotive brand, driving traffic to the microsite. The results were behemoth – with a 92% organic reach on Facebook and a quadrupled click through rate in markets that ran the campaign.
The TV Commercial titled Our Yeti Is Legendary. was done by Fallon Prague advertising agency for product: Skoda Yeti (brand: Skoda) in Czech Republic. It was released in Apr 2016.
Type de média Télévision & Cinéma
Longueur
Directeur de la création
Copywriter

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