Max Pfennighaus

Max Pfennighaus

Partner, Design and Innovation at Lippincott
Boston, Etats-Unis

A propos

I’m a strategic leader with 20 years of experience in connecting audiences to functional experiences and compelling content through digital products.

For the last 6 years, I’ve served in more expanded, cross-disciplinary roles that spanned across both product and marketing creative groups.

My best work lives in three worlds at once: digital product development, design and branding. I’ve practiced in each discipline as an award-winning specialist and enjoy finding ways to fuse them all together into strategic programs that build brands and serve the user.

10652 Mouth

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Arnold
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Postes

Partner, Design and Brand Expression
Lippincott
Etats-Unis
July 2017 - Actuellement ici (6 ans 8 mois)
Executive Creative Director
New York, Etats-Unis
October 2015 - April 2017 (1 an 6 mois)
Piloted the IBM brand and product work at VSA Partners. My team collaborated with Big Blue to create global brand expressions, identity systems, environmental designs, digital product experiences and business strategy.
Executive Creative Director
The New York Times
Etats-Unis
September 2014 - August 2015 (11 mois)
The newsroom tells the stories of the world; I led the 50-person brand creative department in that told the story of the New York Times itself, through strategic brand and direct marketing efforts.

During my tenure at the Times, the marketing department saw record-breaking numbers of subscribers, hitting our one millionth digital subscriber just as I was leaving. A fun place to work, loaded with smart people
Director of Marketing and Branding
NPR
Etats-Unis
2013 - 2014 (1 an)
The title pretty much says it all: I directed NPR's strategic marketing and branding efforts, telling the brand story through all sorts of creative audience-building tactics. We used everything but the kitchen sink, really: integrated awareness campaigns, live events and experiences, collateral, merchandise, relationship marketing, the works. Much of what I did was in strategic partnership with NPR's 268 Member Stations.

The job was partly about reaching the audience directly, but it was also about supporting other teams in the building with the tools to do their jobs, like fundraising or business development. I also worked very closely with our digital product teams to keep NPR products on brand and on point with the needs of the existing (and potential) audience.

I should also mention that I built both the brand marketing discipline at NPR from the ground up.
Design Lead
NPR
Etats-Unis
2010 - 2013 (3 ans)
Prior to the Director job, I was working downstairs in Digital Media, overseeing the design strategy and user experience of the entire NPR digital product suite: the website, the iOS and Android music and news apps for mobile and tablet, the Pandora-esque NPR One mobile app, and the in-dash car experiences for Ford and others.

I was part of the core team that formulated the organization’s current digital audio product vision and strategy.

I also invented several unique proprietary, cross-platform advertising units for NPR digital properties. These have been doing very well for NPR, revenue-wise
Creative Director
ISM
Boston, Etats-Unis
2008 - 2010 (2 ans)
Clients: American Express, Best Western, Emirates Airlines, Four Seasons.

At ISM (now part of Connelly Partners), I led the digital creative efforts of the agency. Most days I was working closely with the CMO, account management and the Executive Creative Director to formulate interactive marketing strategies and integrated campaigns. We also did a ton of direct marketing work for all of our clients, particularly American Express. It was a small, bootstrappy shop and I really enjoyed my time there. I did lots and lots of business development work.
Senior Art Director
Boston, Etats-Unis
2002 - 2007 (5 ans)
Clients: Boy Scouts of America, ESPN, Fidelity, Gillette, Radio Shack, Rembrandt, Royal Caribbean, Southern Comfort, TAG Body Spray, “Truth” Anti-Smoking Initiative, Volkswagen, Volvo.

Arnold was where I really cut my teeth in big game advertising. It was a good-sized shop with a lot of specialized talent to draw and learn from. I was able to get hands on lots of different sizes and shapes of projects there, developing creative concepts, copywriting and design for integrated campaigns. I worked on broadcast, print and interactive work. My awards from Arnold included Andy Awards (Silver and Gold), London International Silver, a Cannes Shortlist, and a Communication Arts Annual award
Designer
Chelsea Pictures
New York, Etats-Unis
14954 Models

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Designer
Redtree Productions
Boston, Etats-Unis
12928 Ear

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Arnold
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10652 Mouth

Mouth

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AGENCE:
Arnold
9010 Seek Q + A

Seek Q + A

MARQUE:
truth
AGENCE:
Arnold
10847 Voice

Voice

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AGENCE:
Arnold
10288 Drill

Drill

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AGENCE:
Arnold
11084 Flag

Flag

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AGENCE:
Arnold

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