| Titre | Deep Blue |
| Agence | McCann Athens |
| Campagne | Deep Blue - Metro Newspaper |
| Annonceur | Metro International S.A. |
| Marque | Metro Newspaper |
| Mise en ligne | Mai 2005 |
| Produit | NOV. 27 - BUY NOTHING DAY |
| Secteur d'activité | Journaux, magazines, livres |
| Slogan | Buy Nothing Day |
| Synopsis | Shopping trolleys thrown in the shallow waters of a bay or a lake. An agressive urge to consumers not to buy anything and thus commemorate the World Day Against HyperConsumerism. |
| Philosophie | An illustrated manifesto urging everybody on that day to throw away their shopping cards and thus be rid of their consumer mania for a day. |
| Problème | Celebrate (commemorate) the Day Against HyperConsumerism. |
| Type de média | Presse & publications |
| Marché | Grèce |
| Directeur artistique | Popi Dimakou |
| Directeur de clientèle | Yannis Goulios |
| Directeur de création | Anna Stilianaki |
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