| Titre | See The Person, Not The Sight Loss |
| Agence | T&Pm |
| Campagne | See the person |
| Annonceur | Royal National Institute of Blind people (RNIB) |
| Marque | RNIB |
| Date de première diffusion/publication | 2022 / 10 |
| Secteur d'activité | Associations d'information et de lutte contre la maladie |
| Synopsis | The number one barrier faced by blind and partially sighted people in the UK is public misperceptions, the leading insight that inspired the campaign. Delivered with authentic storytelling and a through-the-line campaign strategy, ‘See the Person’ elevates the issue of sight loss within the public consciousness, setting out to change attitudes and behaviours towards blind and partially sighted people. |
| Type de média | Digital |
| Longueur | |
| Bande son | Videotape by Thom Yorke |
| Post-Production audio | GCRS London |
| Agence Média | Wavemaker UK |
| Equipe créative | Adam Jackson |
| Equipe créative | Ted Price |
| Post-Production audio | Molly Butcher |
| Post-Production audio | Munzie Thind |
| Maison de production | You Are Here |
| Réalisateur | Jesse Lewis-Reece |
| Acteur / vedette | Eli London |
| Directeur de la création | Toby Allen |
| Responsable de la publicité (annonceur) | Martin Wingfield |
| Montage | The Quarry |
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