Association Maud Fontenoy - "Red Alert !"

BETC Paris

BETC Paris Pantin, France

Awards

3659

Cette création fait partie de la Collection Act Responsible

Marque: Association Maud Fontenoy
Pays: France

Annonceur: Association Maud Fontenoy

Titre	Red Alert !
Agence	BETC Paris
Campagne	Fondation Maud Fontenoy - Association Maud Fontenoy
Annonceur	Association Maud Fontenoy
Marque	Association Maud Fontenoy
Mise en ligne	Février 2010
Secteur d'activité	Environnement & Ecologie
Slogan	Lets clean the beaches before it destroys the ocean
Slogan (langue originale)	Nettoyons les plages avant qu’il ne détruise l’océan
Synopsis	Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts.
Philosophie	A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste.
Problème	Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude.
Type de média	Télévision & Cinéma
Marché	France
Directeur de création	Sophie Anduze
Directeur artistique	Jean Michel Alirol
Concepteur / rédacteur	Dominique Marchand
Responsable de budget agence	Catherine EMPRIN
Responsable de budget agence	Félicie Roger
Acheteur d'art	Stéphanie Giordano
Producteur, agence	Stéphanie Huguenin
Producteur, agence	Stink Films