Anuraag Trikha
Global Director- Brand Marketing Communications at Heineken, Amsterdam
The Hague, Pays-Bas
TitreNo More Excuses
BriefThere’s nothing worse than getting stood up by your buddies when you have plans to watch the game and kick back a few beers. Manchester United coach Jose Mourinho is here to ensure that it never happens again. For starters, his pep talk video strips would-be flakes of their lame excuses (no one cares if it’s raining, George!) and tagged Facebook users got personalized messages to encourage them to gather together for UEFA Champions League games. If that’s not enough, a Mourinho chatbot rewards fans with discount codes for Uber and Deliveroo. Manchester United coach Jose Mourinho is here to ensure your friends never bail again on plans to watch a Champions League match and kick back with a few beers. His pep talk strips would-be flakes of their lame excuses while his personalized Facebook messages encourage tagged friends to gather together for the game.
Agence
Campagne #ChampionTheMatch
Annonceur Heineken
Marque Heineken
Mise en ligneNovembre 2017
Secteur d'activité Bières, cidres
Synopsis We needed fans to take notice, so we called on one of the greatest coaches of all time, Jose Mourinho. His arrogance and charm coupled with the fact that this time he would be watching UCL from his couch, made him the perfect motivator to ensure there were no more excuses for missing match nights with friends. We took over social media and joined conversations in messaging apps with targeted content that reacted to fans' context in real-time, from rain to Valentines day. Leveraging data we generated hundreds of videos, where Mourinho dismisses excuses from around the world. Yet he also provided a solution, encouraging fans to enjoy UCL match nights like winners, surrounded by friends with Heineken in hand. No matter where you are in the world, or your situation, Mourinho reminded you that there were no excuses for missing match night, always ending with the CTA to #championthematch
Type de média Digital
Réalisateur
Acteur / vedette
Responsable de la publicité (annonceur)
Advertising Agency
Advertising Agency
Directeur de création
Directeur de création
Directeur de création
Directeur de création
Directeur de création
Concepteur / rédacteur
Concepteur / rédacteur
Directeur artistique
Directeur artistique
Producteur, maison de production
Producteur, maison de production
Producteur, maison de production
Producteur, maison de production
Producteur, agence
Worldwide Chief Creative Officer
Planneur stratégique
Responsable de budget agence
Responsable de budget agence
Responsable de budget agence
Brand Director
Brand Director
Brand Manager

Personnes liées à cette réalisation

Créations associées

En vue

Créez votre profil talent sur AdForum

Commencez