La Laitière - "the milkmAId"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, France

3701

Titre	the milkmAId
Agence	Ogilvy Paris
Campagne	the milkmAId (AI)
Annonceur	Nestlé
Marque	La Laitière
Mise en ligne	Novembre 2022
Secteur d'activité	Desserts lactés & glacés
Synopsis	The Rijksmuseum's research team recently revealed new objects hidden in the Vermeer’s Milkmaid, propelling it into the center of conversations.But in France, The Milkmaid is also one of Nestlé's most iconic yogurt. An opportunity for the brand to reveal even more...Less than 24 hours after these discoveries, we reveal things not inside, but outside the painting using AI outpainting new possibilities.With almost 1000 iterations and prompts, we revealed to the world an extended version of The Milkmaid, now with many people who patiently admire her while she prepares her delicious yoghurts. With 0€ media budget, this first ad created with AI outpainting technology was event featured in the most watched TV news in France. More than 350 years after its creation, Nestlé has revealed a new facet of this masterpiece, which proves, as this famous brand signs, that it is so pleasurable good to take the time.
Type de média	Digital
Marketing Director	Christophe de Poncins
Responsable de la publicité (annonceur)	Julie Lerebours
Président	Matthieu ELKAIM
Président	Emmanuel Ferry
Directeur de création	David Raichman
Directeur de création	Julien Bredontiot
Directeur artistique	Patricia Dupuy
Directeur artistique	Frederic Siebert
Business Affairs	Hubert d'Arrouzat
Responsable de budget agence	Manon Roux
Motion design	Baptiste Joubert