Titre | Top of the bill (130s) |
Agence | Hungry and Foolish |
Campagne | Top of the Bill |
Annonceur | BNP Paribas |
Marque | BNP Paribas |
Mise en ligne | Novembre 2021 |
Secteur d'activité | Communication Corporate / Institutionnelle |
Synopsis | This campaign took place during the 2nd lockdown. To offer its shopkeepers unprecedented visibility, BNP Paribas, in partnership with the National Federation of French Cinemas has decided to use the billboards of closed cinemas to put them on the top of the bill.More than 40 shopkeepers were featured on movies posters that transformed them into superstars : Cobblers, grocers, record store owners… A dozen of cinemas across France were refashioned.All posters were shot by Marcel Hartmann, the famous movie poster photographer and edited by his partner Rage Man. |
Type de média | Etude de cas |
Réalisateur | Matthieu Reinartz |
Directeur de création | Emmanuel François-Eugène |
Responsable de la stratégie | Enguerran Barreau |
Concepteur / rédacteur | Loïc Andriamiarina |
Directeur artistique | Benoît Métivier |
Photographe | Marcel Hartmann |
Directeur de clientèle | Alexandre Pecard |
Chef de projet | Caroline Guillier |
Producteur, maison de production | chemoul patricia |
Planneur stratégique | Claire Roselier |