Christine O'Donnell
Director of Global Communications at J. Walter Thompson Worldwide
New York, Etats-Unis
TitreInnovate or Die Contest
Agence
Campagne Innovate or Die Contest
Annonceur Specialized Bicycle Components, Inc.
Marque Specialized
Date de première diffusion/publication
Produit Innovate or Die Pedal-Powered Machine Contest
Secteur d'activité Équipement de sports & loisirs
Synopsis Google, Specialized Bicycles, and Goodby, Silverstein & Partners—Bay Area companies that share a passion for innovation, technology and the environment—are excited to announce the winner of the Innovate or Die Pedal-Powered Machine Contest. The contest challenged participants to create a pedal-powered solution for offsetting climate change. When it comes to efficient energy use, the bicycle leaves all other modes of transport in the dust; for the same effort required to walk three miles, a person can easily travel 15 miles by bike.
Philosophie "Aquaduct" was the brainchild of five California-based design students who wanted to address the 1.1 billion people in the world who don't have access to clean drinking water. The pedal-powered machine successfully transports and filters water without burning fossil fuels or wood, which contributes to a reduction in CO2 emissions. To see the winner and five runners-up, go to www.innovate-or-die.com.
Type de média Poster
Régie publicitaire
Régie publicitaire
Directeur média
Responsable de budget agence
Responsable de budget agence
Concepteur / rédacteur
Directeur artistique
Broadcast Producer
Interactive Producer
Directeur artistique
Directeur de création
Animation
3D Animator/Compositer
Graphics Producer
Directeur de création
Maison de production
Interactive Producer

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