kan taniguchi
partner at iig
Tokyo, Japon
TitreThe Story of Ms.HH Both Sides
Agence
Campagne The Story of Ms.HH Both Sides
Annonceur Toyota Marketing Japan Corporation
Marque Toyota Japan
Date de première diffusion/publication
Produit Harrier Hybrid
Secteur d'activité 4x4
Slogan Driving Is Fun, Again.
Synopsis Toyota has been marketing really aggressively in Japan recently, not because of the challenge from the competitors but from the lack of interests in automobile and driving by the youth here.
As a leading hybrid car manufacture brand, the campaign was to promote new Hybrid Harrier launched in December in Japan.The car has antinomy aspects, i.e. 4x4 wildness vs sophisticated styling, passionate drivability vs intelligent technology, powerful image vs hybrid eco friendly.The campaign communicates this antinomy from 2 aspects. There are “Side A” and “Side B” of the story. “Side A” launched as a teaser of the campaign.Here provided are the 2 spots back to back it would give you mysterious link between 2 perspective of the story. To compare two films, the brand site below* shows 2 spots side by side.We aimed to make driving cool. 
Type de média Télévision
Longueur
Contact agence, festivals

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