Sprite - "Formula Songs"

J. Walter Thompson Brazil

J. Walter Thompson Brazil São Paulo, Brésil

Awards

5208

Marque: Sprite
Pays: Brésil

Annonceur: Coca-Cola Company

Titre	Formula Songs
Agence	J. Walter Thompson Brazil
Campagne	Formula Songs
Annonceur	Coca-Cola Company
Marque	Sprite
Date de première diffusion/publication	2018
Secteur d'activité	Boissons gazeuses, tonics
Philosophie	Sprite launched a new sugar-free formula in Brazil and wanted to advertise it to its target demographic: teens. But the problem was that they were all tense and busy trying to memorize dozens of other formulas they needed to know for the college admission test. Our challenge was to promote this new Sprite formula and release some of this pressure teens feel prior to the test, as suggested by the brand’s concept: RFRSH. The idea was to turn boring formulas the students had to know by heart into catchy songs that also helped promote Sprite’s new formula. To do that, we turned to YouTube and found 6 teachers that used music to help students memorize formulas for college admission tests and invited them to write and perform in the music videos with songs for the 7 formulas that were most frequently required in the last 10 years, according to data from Google.
Type de média	Radio
Longueur	94 seconds
Chef de groupe	Marina Masiero
Chef de groupe	Fabiana Santana
Chef de groupe	Vivianne Santos
Directeur de clientèle	Felipe Giacon
Responsable de budget agence	Stefano Paduan
Planning Director	Stella Pirani
Planneur stratégique	Gisele Bambace
Planneur stratégique	Erica Rigobello
Business Director	Andre PB
Business Director	Ana Hernandes
Responsable de la création	Ricardo John
Directeur de la création	HUMBERTO Fernandez
Directeur de création	Ana Cavalcanti
Directeur de création	Gustavo Lacerda
Concepteur / rédacteur	João Gandara
Directeur artistique	Fernanda Sousa
Directeur artistique	Felipe Porto