Sergio Gordilho
Co-President/Chief Creative Officer at Africa
São Paulo, Brésil
TitreBudweiser summons new rock bands to show that #RockIsAlive
Agence
Campagne International Day of Rock
Annonceur Ambev
Marque Budweiser
Date de première diffusion/publication
Secteur d'activité Bières, cidres
Synopsis In many countries July 13th is considered the International Day of Rock ‘N’ Roll, in honor of Live Aid mega event that happened on that day in 1985. In Brazil this day seems to be special. Brands of all genres seize the opportunity to create campaigns. Budweiser, the beer that has always stimulated the production of independent music, could not be left out. The stunt is based on a famous statement by Gene Simmons. In 2014, the legendary Kiss bassist gave an interview where he proclaimed the death of Rock 'N' Roll. 5 years later, Budweiser invited Andreas Kisser, another legendary rock star, Sepultura’s band guitarist, to help prove that #RockIsAlive. Andreas comes as the conductor who leads new bands from the Brazilian independent scene into a funeral rock 'n' roll march that mocks Gene's statement. In a church-like setting, a depiction of death walks to the altar where it’s confronted by Andreas. The rock star picks up his guitar and heads to the stage where he begins to play a heavy metal funeral march. Then, the new bands are revealed and the funeral march is played in an explosive rock opera. Hashtag #RockIsAlive confirms they are not dead. To celebrate the International Rock ‘N’ Roll day, Budweiser commits to record upcoming rock ‘n’ roll bands in its own studio in Brazil, called B-Side, to help keep the good new rock ‘n’ roll alive.
Type de média Télévision
Longueur
Responsable de la création
Directeur de la création
Equipe créative
Equipe créative
Equipe créative
Equipe créative
Responsable de budget agence
Responsable de budget agence
Responsable de budget agence
Responsable de budget agence
Responsable de budget agence
Directeur média
Directeur média
Directeur média
Directeur média
Planneur
Planneur
Planneur
Digital Strategist
Producteur, agence
Producteur, agence
Producteur, agence
Maison de production
Réalisateur
Producteur exécutif
Producteur exécutif
Producteur exécutif
Coordinator
Directeur de la photo
Production Art Director
Make up
Post-Production Coordinator
Post production
Montage
Sociéte de création sonore
Music Director
Music Director
Music Director
Production du son
Post-Production audio
Responsable de la publicité (annonceur)
Responsable de la publicité (annonceur)

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