Daniel joined Razorfish in 2011 as Chief Creative Officer, focusing on the creative leadership of Razorfish’s key multinational clients and to work to realise the agency's ambition of becoming the market leader. So influential were his efforts that less than 12 months later he was promoted to Global Chief Creative Officer. Daniel believes we should not be making people want stuff but make the stuff people want. For brands this requires a transformation in thinking, interaction, digital products and utility driven services if they are to keep the promise they make to their audiences and play a meaningful role in a connected world. As well as working with clients, Daniel has produced best practice workshops for the Design Museum, London in their education program. He has also served as judge and chairperson for the leading UK, European and global creative award initiatives in advertising, effectiveness, innovation and design. Daniel is one of the worlds most awarded creative directors and is regularly recognised for his contribution to both creativity and innovation - this includes being listed every year for the last 3 years in BIMA's annual roll call of the top pioneers in the UK and Campaign magazine have regularly included Daniel in their top 20 creative directors as part of their own annual industry review. Further highlights among these accolades include Daniel being named the No.1 Digital Creative Director in the UK by Campaign, being invited as a Fellow into the Royal Society of Arts for his contribution to digital advertising and most recently in 2016 he was named 'Influencer of the Year' by the global creative industry network, Creativepool.