Frank Pedersen
President US at Vertic
New York, Etats-Unis
TitreYell.com
Agence
Campagne Results for real life - Yell.com
Annonceur The Yell Group
Marque Yell.com
Mise en ligneSeptembre 2006
Produit Local search engine
Secteur d'activité Pages jaunes et répertoires
Slogan Results for real life.
Synopsis ‘Local knowledge’ is the core theme of the six-month campaign introducing Yell.com’s new strapline ‘Results for real life™’.
The new campaign emphasizes Yell.com’s product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema.
Philosophie Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London.

Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away.
Type de média Véhicules et moyens de transport
Marché Royaume-Uni
Directeur de la création
Directeur artistique
Chef de groupe
Directeur de clientèle
Concepteur / rédacteur
Infographiste
Infographiste
Other
Maison de production

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