Henri Pulla
Coloriste at Folk Finland
Dublin, Irlande
TitreFight
Agence
Campagne Fight
Annonceur Fiskars Brands, Inc.
Marque Fiskars
Mise en ligneNovembre 2006
Produit Pots & Pans
Secteur d'activité Arts de la table
Slogan Tools of Inspiration
Synopsis A young couple is having a stereotypic situation in the kitchen – a woman is throwing dishes at her man.

The man is taking cover with new Fiskars pan, the pan appears to be solid steel so cups aren’t hurting him. The woman has to take more serious weapon, so she grabs a Fiskars pot and tries to throw it. Fiskars pots have also non slip handles so the pot won’t come off womans hand. The fight settles when they both start to wonder these products which made their fight impossible.
Philosophie We had to find an eye-catching way to tell a story where both benetits would be covered. We used a stereotypic story of woman throwing dishes and used Fiskars product to make the fight impossible to carry on.
Problème We had new product with two product benefits: Steel structure and non slilp handles. Also we had quite limited media budget.
Résultat Great fuzz around product just after few days of first airing.
Type de média Télévision
Longueur
Marché Finlande
Monteur
Directeur de la photo
Réalisateur
Producteur, maison de production
FX Supervisor
Directeur artistique
Directeur de clientèle
Concepteur / rédacteur
Maison de production

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