Alessandra Sadock
Creative Director at Artplan, São Paulo
Rio de Janeiro, Brésil
TitreClothing Transition
Agence
Campagne Clothing Transition
Annonceur Red Cross
Marque Red Cross
Date de première diffusion/publication
Secteur d'activité Institutions / Interêt Public / Associations à but non lucratif
Synopsis Every year, over a thousand people go through a gender transition in Brazil. During this process, many of them tend do identify themselves differently and reconsider the way they dress. Although it may be first perceived as a detail, this style change helps them finding their true personalities. The problem is: in a country where 90% of transgender people are forced into prostitution due to no job opportunities, buying new clothes is privilege. But what if the ones who already overcame the transitioning could donate their older clothes to the ones who are facing it right now? That’s how “Clothing Transition“ was born: the first donation campaign to raise clothes to trans people and also the first one to put them in the center of the discussion.
Type de média Télévision & Cinéma
Longueur
Directeur artistique
Directeur artistique
Directeur de création
Directeur de création
Directeur de création

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