|Campagne||#Chain of Betters|
|Date de première diffusion/publication|
|Secteur d'activité||Services bancaires, investissements, services boursiers|
|Synopsis|| Western Union have inspired a chain of good deeds by pledging to help fund projects that aim to make lasting positive change for individuals and communities.|
The Western Union Chain of Betters competition will award US$1,000 (or local currency equivalent) for winning selfless ‘betters’. During the first phase, residents from 20 countries will be invited to nominate betters, but with one important provision: the nominator will be entrusted to making the idea happen.
The global campaign, created by mcgarrybowen, London launched on social media with a film View video showing how a chain of good deeds around the globe has been kick-started by Western Union, offering individuals the opportunity to nominate a ‘better’ to happen within the community around them.
The campaign drives people to visit the www.chainofbetters.com microsite, to observe first hand some of the ‘betters’ that have taken place as well as submitting ideas of their own to take place.
Please see attached press release and images. If you have any questions, please do not hesitate to ask.
|Type de média||Film Web|
|Directeur de création||Richard Holmes|
|Directeur de création||Remco Graham|
|Equipe créative||Matt Leach|
|Equipe créative||Jess Oudout|
|Producteur digital||Emma Hodson|
|Business Director||Louise Lang|
|Directeur de clientèle||Michelle Dunn|
|Directeur de clientèle||Brooke Del Gallego|
|Responsable de la publicité (annonceur)||Simonetta Rigo|
|Agence Média||MullenLowe Profero|
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