|Titre||Condom. Essential Wear.|
|Campagne||Condom. Essential Wear. - COI|
|Annonceur||Central Office of Information|
|Marque||Department of Health|
|Mise en ligne||Novembre 2006|
|Secteur d'activité||Santé publique, hygiène et sécurité|
|Slogan||Condom. Essential Wear|
|Synopsis||The Department of Health is launching a new integrated campaign to normalise condom use and tackle the growing rates of sexually transmitted infections among 18-24 year olds who are currently ignorant and complacent about the risks involved in having unprotected sex. The strategy positions condoms as a 'must have' item to an audience who are heavily influenced by clothing brands. Delaney Lund Knox Warren & Partners have worked closely with the DH to develop the creative idea of 'Condom Essential Wear', which acts as the umbrella brand across all media|
|Type de média||Télévision|
|Maison de production||Thomas Thomas Films|
|Producteur, maison de production||Philippa Thomas|
|Directeur de la photo||Bob Pendar-Hughes|
|Concepteur / rédacteur||Richard Holmes|
|Directeur artistique||Remco Graham|
|Producteur, agence||Vanessa Butcher|
|Sociéte de création sonore||Munzi|
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