A quiet man from the north of Finland with a subtle yet dark sense of humor and a passion for film that stems from his childhood.
As a teenager, Pete made horror movies and promos for Finnish rock bands. In 2007, he directed a feature film starring one such band, Lordi and a year later the film premiered and was instantly sold to over 50 countries, including the US.
Pete’s work soon made him one of the most wanted names in the Finnish music video industry and he had his first retrospective at a music video festival at the age of 25.Exquisite cinematography and skillfully placed music define Pete’s style and he relishes the opportunity to bring a simple story to life in a visually arresting way. Pete doesn’t like to be typecast and is as comfortable with visual comedy as he is with more photographic pieces.Pete has been in the business for over a decade and has worked with some of the top agencies. Since joining Rattling Stick in 2010 he has directed charming spots for McCains, Renault, McDonald’s, Viasat and TKMaxx (a world away from the horror movies of his youth). Pete has recently moved to the UK to focus on the markets here and in the States.A decade in the business and plenty of awards later, he is still the same, quiet man from the north as he was when he started out.