OBV - "Fake Views (subtitle)"

Saatchi & Saatchi

Saatchi & Saatchi London, Royaume-Uni

6567

Cette création fait partie de la Collection Act Responsible

Marque: OBV
Pays: Royaume-Uni

Annonceur: Operation Black Vote

Titre	Fake Views (subtitle)
Agence	Saatchi & Saatchi
Campagne	Fake Views
Annonceur	Operation Black Vote
Marque	OBV
Date de première diffusion/publication	2019 / 11
Secteur d'activité	Associations politiques, religieuses, professionnelles
Synopsis	Operation Black Vote (OBV) today released a campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.
Philosophie	The forthcoming election is broadly seen as one of the most important political events in generations. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion. The quotes contain controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar). At the end of the film the caption reads: “These are real quotes from UK politicians. When you don’t vote, other people speak for you.” The campaign focuses on the importance of voting on 12th December and will show a series of billboards up and down the UK showing famous people with an ‘X’ over their mouths, highlighting the importance of having their voice heard. OBV have also produced a Race Equality Manifesto and ground breaking research highlighting where the BAME vote could be the difference.
Type de média	Film Web
Longueur	60 seconds
Maison de production	Hungry Man
Post-Production audio	750mph
Post production	Tenthree
Business Leader	Adrian Ash
Founder	Simon Woolly
Concepteur / rédacteur	Marcus Petterson
Responsable de la création	Guillermo Vega
Directeur de la création	Daniel Treichel
Directeur artistique	Kate Murphy
Planneur stratégique	Richard Huntington
Designer	Kerry Roper
Producteur, agence	Rebecca Williams
Producteur, agence	Rebecca McClelland
Producteur, agence	Ally Dean
Assistant de production, agence	Lauren Harvey
Producteur	Polly Leach
Producteur	Matt Buels
Réalisateur	David Allain
Post production	The Mill London
Talent casting & procurement	ITB Worldwide
Talent Agency Team	Claire Byrne
Talent Agency Team	Jan Taubert