Isuzu Diesel - "Time"

Saatchi & Saatchi

Saatchi & Saatchi Dubai, Emirats Arabes Unis

4287

Marque: Isuzu Diesel
Pays: Emirats Arabes Unis

Annonceur: Isuzu Motors Limited

Titre	Time
Agence	Saatchi & Saatchi
Campagne	Power
Annonceur	Isuzu Motors Limited
Marque	Isuzu Diesel
Date de première diffusion/publication	2016 / 9
Secteur d'activité	Voitures
Philosophie	Through the campaign conceived by Saatchi & Saatchi Dubai, Isuzu looked to engage with a new generation of Isuzu Diesel owners, namely targeting young males across Saudi Arabia. While historically Isuzu Diesel has a strong hi story in Saudi Arabia - supplying many industries and businesses - the vehicle is generally associated with construction, farming and manufacturing, not as a personal vehicle for young men.By capitalising on recent economic and fuel price changes, as well as environmental concerns amongst the target audience, the series of 10 films was created with each one highlighting a core benefit of diesel fuel; from environmental, perception todurability of the vehicle.Piyapong Tannaphai, Senior Manager of Isuzu Motors International Operations commented on the campaign, “We have a long and respected heritage in Saudi Arabia and this campaign helped us to reach out to a new generation of future Isuzu Diesel car owners”.The campaign ran for two months across social media, with the audience then voting on the ‘next challenge’ for the Isuzu Diesel which will make up the final tenth film
Type de média	Télévision & Cinéma
Longueur	16 seconds
Directeur de la création	Richard Copping
Directeur de création	Raja Rizkallah
Directeur de création	Ionut Cojocaru
Directeur de création	Jeton Morina
Directeur de création	Tala Ali
Directeur de création	Andy Daniluc
Directeur de création	Milad Issa
Social Media Manager	Ghida Arnaout
Directeur de clientèle	Nihal Salim
Directeur de la production	Jackie Angel
Maison de production	Action Films