Born in 1974, he’s in the industry since 1999. Francesco is Executive Creative Director at Leo Burnett Italy. He began as Junior Copywriter at BGS D’Arcy on Swatch and Ikea accounts. In 2001 he moved to Lowe Lintas Milan as copywriter. In 2002 he's part of the team that launched the Vanity Fair magazine in Italy. Two years later he moved to Leo Burnett. After a year he was supervising some of the agency's biggest accounts, such as Nintendo, McDonald’s and Telecom Italia. Francesco returned in Lowe in 2005 as Creative Director and in 2009 he became CEO and Executive Creative Director of Bcube, a creative boutique of Publicis Groupe, working globally on Coca-Cola and BMW accounts. During his career he has earned more than 50 national and international awards, including Cannes Lions, Clio, Eurobest, Epica, New York Festival and the Italian Art Directors Club. He wrote “Pubblicità Magari”, (Comix publishing), a funny satire on the advertising world.