Signal - "The Adventures of Little Brush Big Brush"

R/GA

R/GA London, Royaume-Uni

Awards

26097

Marque: Signal
Pays: Royaume-Uni

Annonceur: Unilever

Titre	The Adventures of Little Brush Big Brush
Agence	R/GA
Campagne	The Adventures of Little Brush Big Brush
Annonceur	Unilever
Marque	Signal
Date de première diffusion/publication	2016 / 10
Secteur d'activité	Hygiène buccale
Synopsis	R/GA London and Unilever have created a Facebook Messenger chatbot that tells personalized bedtime stories. The initiative -- for oral care brand Signal -- is designed to encourage parents and children to brush their teeth together, and to develop good habits for life. Participants sign up via Facebook Messenger, where they get to personalize the adventure by answering questions about what time they like to clean their teeth, how many children are taking part, their names, and the country where they live. The story, made up of 21 two-minute episodes, is about a family transported to a magical realm inhabited by quirky animal characters. To find their way home, the family must complete regular brushing challenges in order to get to the next episode. Research has shown that 21 days is enough time to drive long-term behavioral change. Anuj Rustagi, global brand director of Signal Pepsodent, said in a statement, "We are really proud of this fantastic piece of personalized communication which allows us to tell our story [and to] educate and engage parents and kids on brushing for two minutes, twice a day… That is something really meaningful." The campaign breaks first in Indonesia and Vietnam, Signal Pepsodent's biggest and fastest-growing markets, where daily brushing happens less than average. In order to maximize reach, "Little Brush, Big Brush" is also available in-store via barcode scan, as well as through SMS and voice call.
Type de média	Film Web
Longueur	120 seconds
Maison de production	Jungle Studios
Animation	Studio AKA
Responsable de la création	Nick Law
Directeur artistique	Andrea Vergara
Directeur artistique	Abdou Cisse
Concepteur / rédacteur	Michael Venner
Concepteur / rédacteur	Akwasi Poku
Directeur de création	Andrew Ferguson
Designer	Anthony Hurlstone
Designer	Robert James Powell
Illustration	Studio AKA
Maison de production	Fundamentally Children
Maison de production	Blacksheep
Producteur	Jocelyn Birsch
Producteur	Mary Lynch
Producteur	Adam Reid
Producteur	Chloe Cronyn
Producteur, agence	Grant Duncan
Producteur, agence	Phoebe Williams
Social Content Strategist	Tommy Mancktelow
Social Content Strategist	Ben Phillips
Equipe créative	Aaron Lobb
Equipe créative	Andy Demianyk
Creative technologist	Anthony Baker
Monteur	Matt Deeming
Monteur	Ed Steadman
Monteur	Rebecca Rumble
Directeur de la création	James Temple
Directeur de la création	Rodrigo Sobral
Programmeur	Eddie Vlagea
Sound Designer	Marian Alexander Mentrup
Architecte UE	Sam Scott
Architecte UE	Ludvig Sandstrom