| Titre | Price on our lives 2 |
| Agence | McCann New York |
| Campagne | Price on our lives |
| Annonceur | March for our lives - parkland students |
| Marque | March for our lives |
| Date de première diffusion/publication | 2018 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Synopsis | The USA gun lobby, The National Rifle Association (NRA), gives millions of dollars to politicians so they don’t pass meaningful gun control legislation. Gun violence continues to be a major issue and after every mass shooting, the USA engages in the same debate over our gun laws. And even though the majority of Americans support gun control, these NRA backed politicians continue to do nothing. But after the latest mass shooting at a high school in Parkland, Florida, the survivors spoke up to demand change. They organized the March For Our Lives rally which attracted millions and started a movement. Building off the success of the March they created the March For Our Lives (MFOL) organization and action fund to continue to push politicians to pass gun control. We were tasked with creating a symbol for the movement. |
| Type de média | Etude de cas |
| Longueur | |
| Président | Devika Bulchandani |
| Responsable de la création | Sean Bryan |
| Responsable de la création | Tom Murphy |
| Directeur de la création | Daniela Vojta |
| Directeur de la création | Susan Young |
| Directeur de création associé | Lucas Shanks |
| Directeur de création associé | Will Montgomery |
| Directeur artistique | Andre DeCastro |
| Chief Production Officer | Nathy Aviram |
| Lead Producer | Gabrielle Levy |
| Producteur exécutif | Christine Lane |
| Producteur, maison de production | Chance Bassett |
| Social Media Director | Sarah Chadwick |
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