| Titre | Write Their Next Chapter |
| Agence | gyro Chicago/Denver |
| Campagne | Write Their Next Chapter |
| Annonceur | Transamerica |
| Marque | Transamerica |
| Date de première diffusion/publication | 2019 / 5 |
| Secteur d'activité | Banque, finance, droit et assurance |
| Synopsis | Transamerica has launched its first brand campaign from new creative Agency of Record gyro. The integrated campaign, entitled “Write Their Next Chapter,” seeks to help Financial Professionals ensure that their clients take the necessary steps today to better manage their health costs in the future. While many financial companies tend to focus on “Financial Wellness,” no one is making the connection between our finances and our healthcare costs, despite the two being inextricably linked. Transamerica is the first to truly own this space by putting Wealth + Health at the center of its brand. The 30-second TV spot uses multiple literary devices – from pop-up books to rhyming narratives – to illustrate all the ways that financial professionals can bring a Wealth + Health strategy to life, so their clients can live long, rewarding lives. The campaign team worked with acclaimed production company - ATK PLN - to direct the spot, which features a fictional financial advisor appearing across a collection of quick-cut vignettes. Other campaign elements include OLV, Print, Digital Media and Social. The campaign is currently running nationwide through June 30, 2019. |
| Type de média | Télévision |
| Longueur | |
| Président | Chris Hill |
| Directeur de la création | Doug Kamp |
| Directeur de création groupe | Ted Wahlberg |
| Directeur de création | Don Dunbar |
| Directeur de création associé | Matt Olson |
| Responsable de la stratégie | Mark Witthoefft |
| Directeur des Stratégies | Amanda Schuneman |
| Directeur de clientèle | Laura Brown |
| Chef de groupe | Allie Laudick |
| Maison de production | ATK Plan |
| Creative Retoucher | Filtre Studios |
| Head of Brand Strategy | Jamie Poston |
| Sr. Director of Brand Strategy | Chava Ziff |
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