Liz Dewhurst

Liz Dewhurst

Global PR and Communications Director at Publicis Worldwide
Manchester, Royaume-Uni

A propos

I help to tell a brand's story across relevant platforms, ensuring every touch point remains true to its beliefs and vision.

Postes

Global PR and Communications Director
Paris, France
August 2014 - Actuellement ici (6 ans)
Publicis Worldwide is a global creative agency providing change leadership for its clients. We believe that this era demands a combination of strategy, creativity and technology to enable our clients to Lead The Change in their own marketing transformation. We provide global solutions from brand reputation to commerce combining the MSLGROUP and Nurun networks. With over 16,000 employees in 110 countries, clients include Axa, BNP Paribas, Carrefour, Cartier, Citi, Coca-Cola, Engie, Heineken, HP, L'Oréal, LG, Luxottica, Nestlé, Orange, P&G, Pernod Ricard, Renault, Samsung, Sanofi, Seb, Siemens, Telefonica, Total and UBS. Publicis Worldwide is a part of Publicis Groupe.

www.publicis.com | @PublicisWW | https://www.facebook.com/pages/Publicis-Worldwide/205430832807607?fref=ts

I manage PR, marketing and internal communications for Publicis Worldwide on a global scale and Publicis UK agencies, including Publicis London, POKE, August, Chemistry and Vivid.
Worldwide PR + Communications Manager
TBWA
February 2013 - August 2014 (1 an 6 mois)
• Managed communications and PR for TBWA, predominantly across TBWA\Chiat\Day NY and LA offices.
• Worked with clients including Gatorade, adidas, Nissan, beIN SPORTS, Mondelez, Kraft, Brookyln Film Festival and SouthWest Airlines.
• Generated coverage for agency and clients in Ad Age, Fast Company, Adweek, Contagious, New York Times, USA Today, Digiday, Mashable and Bloomberg Businessweek.
• Managed profiles for key management including feature pieces in shots magazine, Adweek, Ad Age, the Guardian and on Bloomberg Surveillance TV (broadcast).
• Managed PR and journalist CRM in Cannes 2013 and SXSW 2014, creating marketing materials for TBWA’s presence.
• Social media strategy for NY and LA offices. Regular contributor to global social media platforms.
• Managed TBWA's involvement throughout Advertising Week, securing sessions for TBWA spokespeople. Organised headline event with Global Creative President and Band Manager of the Rolling Stones, generating interviews and coverage in the Guardian, Digiday and Ad Age.
• Led TBWA\Chiat\Day NY events for clients, prospects and media including 'Always On' and 'The New Pop', in collaboration with Contagious, Pepsi, Perez Hilton, Cheezburger and Vice Media.
Marketing Manager
AKQA
March 2012 - February 2013 (11 mois)
• PR and Marketing for Campaign and Adweek’s ‘Agency of the Year’.
• Launched ‘Velocity’ (book co-authored by Ajaz Ahmed, AKQA and Stefan Olander, Nike) to the media, developing launch and strategy plan. Coverage included Campaign, Contagious, Marketing, the London Evening Standard and RBS Business Sense.
• Managed PR for AKQA around the WPP acquisition.
• Managed media interviews / meet and greets in Cannes.
• Worked with clients including Nissan, Nike, Fiat and MTV to ensure maximum coverage around new work launches, particularly in the run up to Cannes.
• Launched (event planned and marketed) the first AKQA event ‘AKQA Insight’ to clients, prospects and key influencers.
PR & Events Manager
London, Royaume-Uni
May 2010 - March 2012 (1 an 10 mois)
• Worked with clients including Nissan, Müller, GAME, AKT, Skittles and adidas to maximise PR for brand campaigns.
• Secured marketing/creative trade coverage and non-trade coverage in The Times, Fast Company and London Evening Standard.
• Responsible for UK distribution of global network campaigns.
• Key TBWA media contact and responsible for all journalist CRM.
• Regular contributor to London and worldwide social media platforms.
• Organised internal and external TBWA events programme with WIRED, Karen Brady, Andy Anson, Bill Taylor, Contagious, Sony and Absolut.
• Member of TBWA Cannes team 2011, assisting in client and network facing activities and journalist CRM.
• Deputy Chairlady for the IPA events committee 2011/12.
Marketing & PR Manager
Customer Optimisation at Black Sun Plc
October 2009 - May 2010 (7 mois)
Managed PR & Marketing for a bespoke loyalty marketing. Clients include Virgin, Barclays Premier and Vertu. Marketing efforts led to successfully converted pitches with Bluewater and Harvey Nichols.
PR & Events Manager
Manchester, Royaume-Uni
September 2006 - September 2009 (3 ans)
• Developed annual PR strategies to maximise the agency's profile in marketing and vertical sector press.
• Launched TBWA\Manchester to the media.
• Seconded to TBWA\Chiat\Day New York with Worldwide team to work on network press releases, aligning TBWA\Manchester's profile within the global network and conducted research on US retail and agency trends.
• Created an events programme at TBWA\Manchester for work and pleasure purposes, securing partnerships with Arts & Business, Selfridges, BAUER, The Future Laboratory, EMI, The Prince’s Trust, D&AD and the IPA, to hold events with: Wayne Hemingway, Paolo Nutini, John Grant, Lord David Puttnam, Eric Nicoli, Blake Chandlee and Goldfrapp.
PR & Business Development Executive
Manchester, Royaume-Uni
September 2004 - September 2006 (2 ans)
Business Development & PR Coordinator
Manchester, Royaume-Uni

Formation

2.1 BA, Geography

2001 - 2004 (3 ans)

1994 - 2001 (7 ans)

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