Edson Athayde
CEO & CCO at FCB Lisbon
Lisboa, Portugal
TitreWheelchange Tours
BriefThere are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that links a wheelchair to a bicycle. Thanks to that innovation, a person with reduced mobility can become a tour guide. This innovation led to the creation of a new type of city tour, and a new sort of tour guide.
Agence
Campagne Wheelchange Tours
Annonceur Tur4All
Marque Wheelchange Tours
Mise en ligneNovembre 2019
Secteur d'activité Transports, voyages & tourisme
Synopsis There are many ways to make tourism more inclusive. Wheelchange Tours is one of them: a system that allows you to couple a wheelchair with a bicycle. With it, a person with reduced mobility can become a tourist guide.
Problème Wheelchange Tours is an idea for Portugal which sees the tourism industry as a priority. An idea that can create a new profession in the tourist business for people with motor disabilities, and that can be replicated elsewhere.
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