Catherine Buch-Faure

Catherine Buch-Faure

Brand and Advertising Manager at AXA France
Paris, France

A propos

20+ years’ experience developing businesses and brands (AXA, AXA Direct, American Express, Europcar, Coca Cola...). I am results and clients driven, very dedicated to all the brands I have been working for.
Global experience (Europe, Japan and France).
I believe in open-mindedness, innovation, and networking in order to be more effective in my job -that’s why I am committed in Marketing, Digital and Advertising Associations. I am Board Member at Club des Annonceurs, Executive board member at Union des Annonceurs, member of the Electronic Business Group, Member of the Napoleon Academy, Adetem and Women Academy. I have also been part of different jurys in order to find more inspiration for the brands I have been working for: Effie, Corporate and Consumers Top Com, SPEM, Brand Content, European and Medla advertiser Cristal Festival, Venus of innovation juries…)
I also think that success lies in teamwork and being constantly in move to adapt to the new environment, competition, economic, social and digital transformations , being part of the family of the “ change makers “.

Expérience par secteurs

Postes

Brand and Advertising Manager
AXA France
France
2000 - Actuellement ici (19 years 3 months)
Brand and Image Manager
AXA Direct
France
1998 - 1999 (1 year)

Coordination of the launch of the AXA Direct advertising campaign in Japan with the Japanese marketing team & contribution to the appointment of the advertising agency in Japan.
Coaching of Sicher Direct & Direct Seguros advertising plans.
Identification of common values of the brand.
Conceptualization of a brand style book and a graphical chart for internet.
International Account Director for American Express Corporate Services
Neuilly sur Seine, France
1995 - 1998 (3 years)
Coordination of American Express Corporate Services for Europe
Launch of the American Express - Air France - ACCOR - Crédit Lyonnais corporate card ( PR, Advertising and Marketing Direct )

International Account Director
Neuilly sur Cedex, France
1991 - 1994 (3 years)
Coordination of Europcar Interrent avertising campaigns for Europe

Account Manager and then Account Director on international accounts
Neuilly sur Cedex, France
1984 - 1990 (6 years)
Management of accounts : Coca Cola (2 years ), R.J.Reynolds for Camel (7 years), Del Monte, Interbrew (Stella Artois, Hoegaarden, Abbaye de Leffe), Warner, Stefanel, Footlocker......

Formation

Master's degree in business and corporate laws

1980 - 1983 (3 years)

Business - Marketing - Finance - Management

1980 - 1982 (2 years)
Activities and Societies: Vice President of the "Gala des Grandes Ecoles"

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