| Titre | You're alive. Do you remember? |
| Brief | One of the few films you’ll ever see featuring a naked fat guy rolling down a hill, this ad for German home improvements brand Hornbach captures the satisfaction of hard, physical work. Maybe it’s time you dropped your mobile device and rolled up your sleeves. “You’re alive. Do you remember?” |
| Agence | HeimatTBWA\ |
| Campagne | You're alive. Do you remember? |
| Annonceur | Hornbach. Bau- & Gartenmärkte |
| Marque | Hornbach |
| Mise en ligne | Novembre 2016 |
| Secteur d'activité | Produits d'entretien |
| Synopsis | We wanted to promote the good old authentic experience of gardening in spring through an unforgetteable and immersive experience and transfer these feelings in the sales driven digital channels. Our goal was to get our main audience in the right mood for spring before it even began. The increasing urbanization and digitalization are dominating our modern, highly rationalised everyday life. DIY is one of the last playing fields to create something with one’s own hands, a unique feeling that every DIYer knows. We invited people, to gain back that feeling in spring 2016 |
| Type de média | Télévision |
| Marketing Director | Thomas Schnaitmann |
| Marketing Director | Julia Ziegelmann |
| Responsable de la création | Guido Heffels |
| Directeur de création | Guido Heffels |
| Directeur de création | Frank Hose |
| Directeur de création | Teresa Jung |
| Directeur artistique | Felix Pfannmüller |
| Concepteur / rédacteur | Marlon Fischer |
| Directeur artistique | Marco Bienek |
| Concepteur / rédacteur | Mo Sadeghi |
| Chef de groupe | Matthias von Bechtolsheim |
| Chef de groupe | Maik Richter |
| Chef de groupe | Tim Holtkötter |
| Directeur de clientèle | Frauke Bielefeldt |
| Responsable de budget agence | Franziska Falk |
| Responsable de budget agence | Franziska Lequen |
| Producteur, agence | Kerstin Heffels |
| Maison de production | Partizan Berlin |
| Réalisateur | Tom Noakes |
| Directeur de la photo | Antonio Paladino |
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