Paul Gunning is Chief Executive Officer of Tribal DDB Worldwide and a leader in the interactive marketing communications field, with diverse experience focused on operations and finance. Prior to assuming the CEO role, Paul was President of Tribal DDB East, responsible for the management and profitability of Tribal DDB Chicago and New York. He served on the management committee of Tribal DDB Worldwide, where he played a key role in setting the strategic direction for the company. In addition to these managerial roles, Paul has worked across his office's roster of clients to focus interactive advertising efforts within actual business objectives. Previously, as vice president, general manager of Tribal DDB Chicago, Paul developed the largest office in the Tribal DDB network. He helped craft online advertising strategies for clients such as Lowe's Home Improvement, Johnson & Johnson, and State Farm Insurance. In addition, Paul led strategic consulting projects that led McDonald's, Gatorade and Quaker Oats to name Tribal DDB as their Agency of Record. Before joining Tribal DDB, Paul held a variety of positions at interactive advertising agencies, hi-tech merchandising companies and promotions agencies. He worked as the director of business development for Siren Technologies, a company that brought a dynamic, interactive approach to retail merchandising and in-store communications via networked plasma displays. During his tenure with Siren, Paul also led the account teams serving the Sears, Roebuck & Company, Harris Bank and McDonald's accounts. In addition to his professional experience, Paul was awarded an MBA in Marketing from DePaul University in 1999.