Titre | #CallBrussels |
Agence | Air, Partner of McCann |
Campagne | Call Brussels |
Annonceur | visit.brussels |
Marque | visit.brussels |
Date de première diffusion/publication | 2016 / 1 |
Secteur d'activité | Destinations (Pays & Lieux) |
Synopsis | SUMMARY A chain of terrorist attacks in Brussels in 2015 led to an unprecedented crisis in the capital of Europe. The city’s economy, especially, tourism sector was hit hard due to negative international press coverage. To reassure travellers that Brussels was a safe place to visit, the Brussels tourism board launched the #CallBrussels campaign. Curious foreigners were invited to make up their own minds about Brussels by calling in to the city center and speaking directly with the locals. Later, a video showcasing conversations was created and diffused on the web. The campaign idea resonated with the majority of viewers. After watching the video, 74% of outsiders expressed a desire to visit the city. |
Type de média | Affichage |
Longueur | |
Directeur de création | Dieter De Ridder |
Directeur de création | Joeri Van Den Broeck |
Designer | Maxime Douillet |
Maison de production | Lovo Films |
Réalisateur | Jan Boon |
Producteur | Juliette Stinglhamber |
Producteur | Niki Michiels |
Producteur, agence | Daphné de le Vingne |
Producteur, agence | Bérengère Lurquin |
Equipe créative | Julien Scouze Riviezzo |
Equipe créative | Sébastien Stronghead Verliefde |
Digital Agency | Globule Bleu |
Directeur de la création | Eric Hollander |