Daniel Lobatón Morey
Chief Creative Officer at Saatchi & Saatchi New York
New York, Etats-Unis
Titre40 Years - No Limitations
Campagne 40 Years - No Limitations
Annonceur National Down Syndrome Society
Marque National Down Syndrome Society
Date de première diffusion/publication
Secteur d'activité Lutte contre l'exclusion et la discrimination
Slogan 40 Years - No Limitations
Synopsis To mark NDSS’s 40th anniversary, the organization partnered with Saatchi & Saatchi New York to challenge the limitations imposed on people with Down syndrome. This digital and social campaign furthers the conversation following last year’s noteworthy Law Syndrome launch, which propelled legislation to reform the complex and misguided laws that hinder the Down syndrome community. This iteration of the campaign builds on this concept by focusing on the accomplishments of those with Down syndrome and how they have defied society’s expectations. The video, which will be shared across YouTube, Facebook and Instagram, introduces the audience to a doctor telling a parent that their child has Down syndrome and describing the limitations associated with the diagnosis. The points made by the doctor are restrictions that the self-advocates featured in the video have likely heard about themselves from society, but instead of accepting them, the video showcases the individuals using them as fuel to not only meet their goals, but exceed them.
Type de média Digital
Chief Executive Officer / Partner
Responsable de la création
Directeur de création
Directeur de création associé
Directeur artistique

Personnes liées à cette réalisation

Talent qui pourrait vous intéresser

En vue

Créez votre profil talent sur AdForum