| Titre | Limo |
| Titre (langue originale) | Limousine |
| Agence | CLM BBDO |
| Campagne | Luxury - Mars Petfood |
| Annonceur | Mars, Inc. |
| Marque | Frolic |
| Date de première diffusion/publication | 2010 / 3 |
| Secteur d'activité | Aliments, services et produits pour animaux |
| Slogan | She's only with him for his biscuits |
| Synopsis | The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course... |
| Philosophie | The agency thought up an offbeat approach that breaks away from Petfood market codes. |
| Problème | Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger. |
| Type de média | Presse & publications |
| Directeur de la création | Gilles Fichteberg |
| Directeur de la création | Jean-Francois Sacco |
| Directeur artistique | Lucie Valloton |
| Directeur de clientèle | Delphine Carpier |
| Responsable de budget agence | Julien Lemoine |
| Responsable de budget agence | Judith Romero |
| Responsable de budget agence | Thomas Laurent |
| Post production | Clive Stewart |
| Post production | Picto |
| Photographe | Clive Stewart |
| Acheteur d'art | Sylvie Etchemaité |
| Producteur print | Sylvie Etchemaité |
| Responsable de la publicité (annonceur) | Maud Roussel |
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