Levi's - "Pioneers"

Wieden + Kennedy Amsterdam

Wieden + Kennedy Amsterdam Amsterdam, Pays-Bas

18884

Marque: Levi's
Pays: Allemagne

Annonceur: Levi Strauss & Co.

Titre	Pioneers
Agence	Wieden + Kennedy Amsterdam
Campagne	Go Forth
Annonceur	Levi Strauss & Co.
Marque	Levi's
Mise en ligne	Juillet 2011
Secteur d'activité	Vêtements
Philosophie	As part of the launch of its global creative platform ‘Go Forth,’ the Levi’s® brand has teamed up with some of Berlin’s modern day pioneers who serve as an inspiration for the city and embody the ‘Go Forth’ spirit. ‘Go Forth’ pays homage to the pioneering spirit of the Levi’s® brand and acts as a rally cry for today’s youth to join in the quest for a new and better world. To commemorate the pioneering spirit of these Berlin-based pioneers, the Levi’s® brand has teamed up with the young Portuguese street artist Alexandre Farto, aka Vhils, to create a series of street murals that capture the faces of these pioneers in a dramatic and poetic way. Vhils creates striking multi-textural murals through a combination of careful paint application and by peeling away the top layer of the materials he is working on. Using this unique technique, Vhils has sculpted the portraits of pioneers Fadi Saad, Various & Gould, Joe Hatchiban and Sven Marquardt into major building facades dotted throughout Berlin. Joe Hatchiban – founder of Berlin’s Bearpit Karaoke and leader of Berlin’s karaoke revolution Sven Marquardt – a photographer known for his bold black and white photographs depicting fashion, music and the cultural landscape of Berlin Fadi Saad - community organizer with Palestinian roots who turned his own life around and is now working with immigrant teens to help them acclimate to German society The artist behind Various & Gould – the founder of a pioneering new project that brings street art to the masses
Type de média	Télévision & Cinéma
Bande son	Assobio
Annonceur	Christian Parkes
Annonceur	Len Peltier
Annonceur	Joshua Katz
Annonceur	Barbara Tacchini
Directeur de la création	Mark Bernath
Directeur de la création	Eric Quennoy
Directeur de création	Rosie Bardales
Directeur de création	Alvaro Sotomayor
Directeur de création	Tyler Whisnand
Directeur artistique	Mathew Jerrett
Concepteur / rédacteur	Sean Vij
Artiste numérique	Tiago Varandas
Post production	Martin Weigel
planner	Martin Weigel
Directeur de clientèle	Clay Mills
Directeur de clientèle	Clare Pickens
Responsable de budget agence	Jorge Fesser
Art Buyer	Andrew Koningen
Art Buyer	Annette Krutzik
Producteur	Niko Koot
Réalisateur	Sanne van Hecke
Monteur	Sanne van Hecke
Musique	Orelha Negra